Retail today is facing major challenges, starting with increased competition from e-commerce, which offers not only competitive prices but also undeniable convenience. But shops must also respond to the new demands of consumers, who now expect shopping experiences to...
The consumer goods sector is undergoing change. Faced with demanding consumers, anxious to preserve their purchasing power but also to spend as little time as possible in shop. However, retailers can evolve thanks to innovative marketing strategies. The players in the...
In France, brands that focus on loyalty increase their sales by an average of 25%, according to a Custup study. Understanding how to build customer loyalty is therefore a crucial issue for businesses. It is a good way of avoiding dependence on acquisition (the costs...
Easter is one of the most important commercial highlights of the year. Celebrated by adults and children alike, it’s the time to raise brand awareness and boost communications by offering original campaigns. Easter is not just a commercial celebration reserved...
In 2024, companies are still finding it difficult to recruit. 57.4% of them consider it difficult to recruit employees. Six out of ten employers anticipate difficulties in filling vacant positions, due to : An insufficient number of applications (in 85% of cases)....
