Free products, gift cards, discount coupons… When brands have to decide what prizes to offer participants in marketing competitions, their options are often limited. And this has an impact on the attractiveness of the event. Indeed, the first thing that attracts...
In a context of consumer marketing fatigue, there’s still hope: today, game marketing is one of the most powerful levers for engaging your audience and converting them into customers, or even brand ambassadors. If you’re thinking of following the example...
