To maximise their sales at Christmas, brands need to succeed in capturing and holding the attention of consumers. Gamification, incorporating playable elements into sales activities, is already an excellent way of engaging your audience (through interactive mechanisms...
Organizing company contests is a great way to strengthen team cohesion and a sense of belonging to the organization. Depending on the format you choose, it can also be an excellent way to motivate your employees. It can also boost their performance and encourage new...
Why take insipration from our examples of competitions? Competitions are a powerful marketing tool for companies, precisely because theyr are so versatile.This format can be adapted to all dsitribution channels (retail, media, e-commerce, advetising). What’s...
For the vast majority of French people, summer is synonymous with vacations. It’s a chance to discover new places, recharge your batteries with loved ones, and disconnect. All these parameters can complicate brand communication and cut off contact with their...
Relationship marketing is an essential strategy for all brands seeking to build customer loyalty. And like any relationship, customer relations require time and effort. Consequently, relationship marketing is a long-term strategy that involves multiply the points of...
