To maximise their sales at Christmas, brands need to succeed in capturing and holding the attention of consumers. Gamification, incorporating playable elements into sales activities, is already an excellent way of engaging your audience (through interactive mechanisms...
Why take insipration from our examples of competitions? Competitions are a powerful marketing tool for companies, precisely because theyr are so versatile.This format can be adapted to all dsitribution channels (retail, media, e-commerce, advetising). What’s...
For the vast majority of French people, summer is synonymous with vacations. It’s a chance to discover new places, recharge your batteries with loved ones, and disconnect. All these parameters can complicate brand communication and cut off contact with their...
Relationship marketing is an essential strategy for all brands seeking to build customer loyalty. And like any relationship, customer relations require time and effort. Consequently, relationship marketing is a long-term strategy that involves multiply the points of...
Free products, gift cards, discount coupons… When brands have to decide what prizes to offer participants in marketing competitions, their options are often limited. And this has an impact on the attractiveness of the event. Indeed, the first thing that attracts...
