With an average return on investment of €36 for every pound spent (according to email marketing expert Litmus), email marketing remains one of the most profitable tools for brands. It targets a qualified, active audience with personalised offers and maintains a...
The consumer goods sector is undergoing change. Faced with demanding consumers, anxious to preserve their purchasing power but also to spend as little time as possible in shop. However, retailers can evolve thanks to innovative marketing strategies. The players in the...
Easter is one of the most important commercial highlights of the year. Celebrated by adults and children alike, it’s the time to raise brand awareness and boost communications by offering original campaigns. Easter is not just a commercial celebration reserved...
Draw contests are an effective way of boosting brand awareness and engaging your community. Depending on the mechanics and the prizes up for grabs, this campaign can be a lever for conversion and loyalty. But how to create an original draw contest that captures the...
The way brands promote products has evolved. From static advertisements to product placements in films and TV series. Companies now prefer authentic, interactive strategies. Social networks have introduced social proof and interaction with consumers as two levers for...
