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Consumer goods: 4 gamification-based marketing strategies

Consumer goods: 4 gamification-based marketing strategies

by sarah biteau | Mar 7, 2025 | Marketing animation, Brand animation, Conversion, Non classifié(e)

The consumer goods sector is undergoing change. Faced with demanding consumers, anxious to preserve their purchasing power but also to spend as little time as possible in shop. However, retailers can evolve thanks to innovative marketing strategies. The players in the...
Easter: 3 ideas for competitions to boost your publicity efforts

Easter: 3 ideas for competitions to boost your publicity efforts

by sarah biteau | Feb 14, 2025 | Marketing animation, Highlight animation, Contest game, Non classifié(e)

Easter is one of the most important commercial highlights of the year. Celebrated by adults and children alike, it’s the time to raise brand awareness and boost communications by offering original campaigns. Easter is not just a commercial celebration reserved...
How to create an original draw contest

How to create an original draw contest

by sarah biteau | Dec 20, 2024 | Marketing game, Mecanisms, Highlight, Non classifié(e)

Draw contests are an effective way of boosting brand awareness and engaging your community. Depending on the mechanics and the prizes up for grabs, this campaign can be a lever for conversion and loyalty. But how to create an original draw contest that captures the...
How to promote products using marketing games

How to promote products using marketing games

by Agnes Constant | Oct 4, 2024 | Brand animation, Conversion, Marketing animation, Non classifié(e)

The way brands promote products has evolved. From static advertisements to product placements in films and TV series. Companies now prefer authentic, interactive strategies. Social networks have introduced social proof and interaction with consumers as two levers for...

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